Privacy Policy

Last updated July 16, 2024

Welcome. This Privacy Policy explains how Mr. Bracelet collects, uses, and shares information that relates to an identified or identifiable individual or household (“Personal Information”) and what the individual’s rights are with respect to that Information. This Privacy Policy applies to all Mr. Bracelet brands and to all customers who visit our physical stores, shop through our catalogs, or visit our websites, including www.mrbracelet.com

Please read this Privacy Policy carefully. If you do not agree to our practices, please do not use our websites or provide information to us through any other channel. By continuing to use our websites or other services, you consent to the privacy practices described in this Policy and you agree that we may collect, use, and share your Personal Information in the ways described.

California residents have special privacy rights under California law. California residents click here for more information about your privacy rights.

Our Privacy Policy may be updated periodically. The current Privacy Policy is always available on our websites and the date on which the Policy was last updated (the “Revision Date”) is always shown at the top of the Privacy Policy.

Categories of Personal Information We Collect
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Identifiers, such as your name, address, email address, phone number, or driver's license number
  • Financial account information, such as a signature, credit card number, or debit card number
  • Age, gender or gender identity, marital status, religion, or other protected characteristics
  • Visual information, such as images captured on cameras in our stores (we use these images to identify you only for security, anti-theft, or law enforcement purposes)
  • Commercial information, such as history of products purchased or considered
  • Internet or other electronic network activity information, such as websites pages you visit, browsing history, and information regarding your interaction with advertisements and other features on our websites
  • Inferences drawn from the information described above to create a customer profile about you

Sources of Personal Information
We collect the information described above from the following types of sources: advertising networks, social networks, data brokers, data analytics providers, and directly from you.

Purposes For Which We Use Your Personal Information
We colleWe use your Personal Information to provide services to you and to operate, develop, and improve our business and the products and services we offer to our customers. For example, we use your information:

  • To take and handle orders, deliver products and services, process payments, and communicate with you about your orders.
  • To personalize your experience with us
  • We do not share your credit card information with anyone other than the banks and processors required to process your transaction.
  • To deliver marketing and promotional communications that we believe may be of interest to you, including ads or offers tailored to you
  • To enable a third party to provide financing on qualifying purchases. Any such financing would be subject to credit approval and to the lender’s terms and conditions.
  • To detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity
  • For our business purposes, such as risk control, data analysis, audits, developing new products and services, debugging and enhancing our websites, improving the products and services we provide to you, and identifying usage trends and determining the effectiveness of our promotional campaigns.

We currently contract with online partners to help manage and optimize our Internet business and communications. We use the services of third parties to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use our own Javascript and cookies as well as those provided by the third parties. You have the right to decline our cookies and turn off JavaScript via your browser. If you decline the use of cookies or JavaScript, you may not be able to use certain features on our websites.

We may also share your Personal Information with our affiliates and marketing partners for their own advertising or commercial purposes.

If you prefer that we do not share your Personal Information with our affiliates and marketing partners, please contact Customer Service.

    Sharing Personal Information
    We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

    • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
    • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    Marketing Activities
    We have contract with third-party service providers to serve ads on our behalf on our websites and across the Internet, as well as to send catalogs and other marketing materials to our customers whom we think may be interested in our products and services. The third parties may collect information about your visits to our websites and your interaction with our products and services. The third parties may also use information about your visits to this and other websites to target advertisements for goods and services. These targeted advertisements may appear on our site or on other sites that you visit. The third parties may also use the information that they collect from other sources for purposes of determining whether you might be interested in receiving a catalog or an email. Information is collected through the use of a cookie, pixel tag, or other proprietary software placed on your device, which are the industry standard technologies used by most major websites. If you do not wish for cookies or pixel tags to be placed on your computer, most commercially available web browsers permit you to set your preferences. By declining the use of cookies, pixels, or JavaScript, you may not be able to use certain features on our websites.

    If you give us your email address, postal address, or telephone number, you are authorizing us to use that information to communicate with you regarding the status of any pending order as well as for marketing purposes. You can revoke your authorization at any time, or customize how we reach you, by contacting us at the phone number or mailing address listed under “Mr. Bracelet Contact Information,” below. When you contact us, please provide us with your exact name, address, and phone number. You can also unsubscribe from future promotional emails by using the 'unsubscribe' link that is included in each promotional email.

    Behavioural Advertising
    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

    • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt-out of targeted advertising by:
    COMMON LINKS INCLUDE:

    Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

    Using Personal Information
    We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention
    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making
    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
    • Temporary denylist of credit cards associated with deny listed IP addresses. This denylist persists for a small number of days.

    CCPA
    If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

    If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

    Cookies
    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

     Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.


    Reporting and Analytics

     Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_fs Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.



    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

    Do Not Track
    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes
    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Making Our Catalogs Welcome
    To ensure that you receive only the catalogs you enjoy, please call or write us if (1) your address has changed, (2) you want to receive Mr. Bracelet catalogs but do not want us to share your name with other companies, (3) you receive duplicate catalogs, or (4) you no longer wish to receive Mr. Bracelet catalogs. Please use the phone number or mailing address under “Mr. Bracelet Contact Information” and be sure to include your full name, address, and ID# as printed on the back cover of your catalog.

    Please note: our mail files are prepared two months in advance of a mailing date and it may take up to eight weeks to stop receiving catalogs.

    Mail Preferences
    To ensure that you receive only the catalogs you enjoy, please call or write us if (1) your address has changed, (2) you want to receive Mr. Bracelet catalogs but do not want us to share your name with other companies, (3) you receive duplicate catalogs, or (4) you no longer wish to receive Mr. Bracelet catalogs. Please use the phone number or mailing address under “Mr. Bracelet Contact Information” and be sure to include your full name, address, and ID# as printed on the back cover of your catalog:

    Please note: our mail files are prepared two months in advance of a mailing date, so it may take up to eight weeks to stop receiving catalogs.

    Contact
    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email address] or by mail using the details provided below:

    MR. BRACELET INC., 20 West 47th Street, STE 1003, New York NY 10036, United States

    If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here.